Содержимое раздела
This section establishes the theoretical underpinnings of the study, exploring core concepts and frameworks in business development. It delves into the evolution of business strategies, examining various models and approaches, such as strategic planning, market analysis, and innovation management. Furthermore, the section reviews relevant literature on global trends, focusing on the impact of technology, globalization, and sustainability, while providing a solid theoretical base for the subsequent analysis in the Russian context.