This presentation examines the critical importance of digital preservation in the context of born-digital resources, focusing on the effective utilization of cloud storage solutions. It will delve into the challenges inherent in preserving digital assets, including data integrity, long-term accessibility, and the evolving landscape of cloud technologies. The core of the presentation explores best practices, strategies, and innovative approaches to digital preservation within cloud environments, aiming to develop robust and sustainable preservation workflows. Furthermore, it addresses key considerations such as metadata management, file format migration, and the governance of digital archives stored in the cloud.