Содержимое раздела
This chapter will provide a comprehensive overview of key rhetorical theories and concepts, including Aristotle's modes of persuasion (ethos, pathos, logos), rhetorical appeals, and common rhetorical devices (metaphor, simile, analogy, etc.). It will explore the historical development of rhetorical theory and its contemporary applications. A critical analysis of different rhetorical models and their strengths and weaknesses will be presented here. It will set the foundations for the methodology.