Содержимое раздела
This chapter is dedicated to the assessment of agritourism markets and the identification of target audiences; it also assesses current trends. It will examine consumer preferences, market positioning, and the competitive landscape of the sector. The investigation will also look at the profile of agritourism tourists, including demographics, behaviors, and motivations. Furthermore, this section explores marketing plans and communication tactics, as well as pricing tactics and revenue streams. The objective is to comprehend the commercial aspects.